Volvo Outdoor knife ⋆

The task at hand was to create an outdoor knife that would, at the same time, convey the philosophy that Swedish premium car manufacturer, Volvo emanates through its own brand and tradition and to give new innovative features and characteristics to the product itself. The aim was to recognize the brand though product’s aesthetics and characteristics. Therefore, the key characteristics of the knife are the safety of use and building quality that corresponds with the same key principles Volvo offers to their own clients as well.

The first phase of the design process started with researching the brand’s historical background, its strategic approach to marketing as well as explicit and implicit references of Volvo’s vehicles. Volvo invented the three-point seat belt we use today and opened up the patent to help save lives. This generous gesture is only one of the indicators that the brand prioritizes safety. Keeping in mind that Volvo values family and encourages outdoor activities and adventures, we designed a durable outdoor knife with user safety being our focal point.

The stainless steel double-bladed razor is shielded with a removable and a rotating housing that keeps your fingers safe from the sharp blades. Five spare blades are stored in a small cartridge on the back of the lightweight aluminum body. In addition to that, the knife has a Wi-Fi antenna that is used to locate the knife within a range of 100 meters, in case you lose it or cannot find its current position.